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Their placement and design -- which closely mirrors the unpaid content for which people visit sites like Yahoo -- have made them a hit among media buyers.
Stream Ads accounted for 40% of the display ads Yahoo ran in the second quarter of this year, CFO Ken Goldman said during the company's most recent earnings call.
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Yahoo's content recommendation box can be found on Vox Media's SB Nation as well CBS Interactive's Game Spot and TV Guide sites.
He previously reported on social media and ad tech for Adweek and worked as a reporter handling the digital marketing beat at Direct Marketing News.
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Yahoo has already tried to use Stream Ads to help boost sales of its mobile search ads.
In February the company opened up a new ad-buying marketplace, called Yahoo Gemini, that let advertisers buy the company's mobile search and native ads through its automated ad-buying tool Yahoo Ad Manager.
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